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About Fraser Golf Institute

The Fraser Golf Institute is an educational and entertainment platform dedicated to guiding golfers on their journey to becoming complete players. Founded by Ian Fraser, who brings over 20 years of experience in the golf industry, the institute emphasizes a holistic approach to golf improvement. This approach is structured around six key pillars of performance:

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Trusted Voice in Golf

Fraser has become a trusted voice in the golf industry due to his expertise, which he shares through his engaging content on YouTube, where TXG runs a popular channel. In his videos, he breaks down various aspects of golf equipment—ranging from the latest drivers and irons to putters, shafts, and balls—and explains how different technologies impact a player’s performance. His clear, informative style and commitment to unbiased reviews have earned him a dedicated following among both amateur golfers and professionals.  

Fraser is also frequently consulted by top equipment manufacturers for feedback and development, further solidifying his status as a leading figure in the club-fitting world. His influence extends beyond fitting, as he is an educator who demystifies the often complex science behind golf equipment, helping players of all skill levels understand how to improve their game through better gear.

15+

Awards received

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500+

Clients served

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Fitness & Lifestyle

Golf fitness and physical preparation are essential for maximizing performance by improving strength, flexibility, and endurance. A well-conditioned body enhances swing mechanics, enabling efficient energy transfer through the kinetic chain for greater power and control. Core stability, mobility, and joint health reduce injury risk and support consistent play over long rounds. Fitness training also boosts stamina, mental focus, and recovery, ensuring optimal performance under pressure. Tailored exercises improve balance, range of motion, and swing speed, translating to better overall results.

Biomechanics

Golf biomechanics is the study of how the body moves during the golf swing, focusing on the efficient transfer of energy through the kinetic chain—starting from the ground, through the hips, torso, and arms, to the club. It aims to enhance power, consistency, and accuracy while minimizing the risk of injury. At Fraser Golf Institute, our YouTube channel will break down these biomechanics in a clear, practical way. Through expert insights, drills, and easy-to-follow lessons, we’ll help golfers of all levels improve their swing mechanics, optimize performance, and develop a deeper understanding of the physical movements behind a successful golf game.

Mental

Mental preparation is essential in golf, as it enhances focus, emotional control, and decision-making under pressure. Managing the mind helps players maintain confidence, stay present, and recover quickly from setbacks. Techniques like visualization, mindfulness, and pre-shot routines create mental consistency, reducing anxiety and distractions. Goal setting and positive self-talk build resilience, ensuring peak performance over long rounds. Strong mental preparation also sharpens course management, helping players stay committed to strategy. By mastering emotional regulation and mental clarity, golfers improve their ability to make precise, confident decisions, ultimately leading to more consistent, lower-scoring rounds.

Golf Technology

Technology plays a vital role in analyzing the golf swing by measuring forces and impact dynamics. Launch monitors capture data like clubhead speed, spin rate, and smash factor, while force plates reveal ground reaction forces for optimizing energy transfer. High-speed cameras provide insights into swing mechanics and sequencing. Understanding impact dynamics—such as face angle, angle of attack, and ball flight—is essential for improving control and consistency. This data-driven approach helps golfers make precise adjustments for optimal performance.

Practice

Golf practice is crucial for developing motor patterns through repetition, refining mechanics, and building muscle memory for consistent performance. It enhances neuromuscular coordination, enabling smoother energy transfer through the kinetic chain. Focused practice improves shot precision, adaptability, and mental resilience under pressure. Structured routines—incorporating varied drills, feedback, and performance tracking—promote skill retention and transfer to competitive play. Effective practice minimizes compensatory movements, reduces injury risk, and ensures performance improvements are sustainable across diverse conditions.

Strategy

Course management and strategy are critical for optimizing performance by aligning shot selection with course conditions and a golfer’s strengths. This involves assessing factors like wind, elevation, hazards, and pin locations to make informed decisions, reducing unnecessary risks. Strategic play conserves energy, enhances consistency, and maximizes scoring opportunities. Proper management also emphasizes playing to safe zones, selecting high-percentage shots, and maintaining mental discipline under pressure, helping golfers adapt to varying conditions and achieve more efficient, lower-scoring rounds.

6 Pillars of Performance

6 Pillars of Performance

Golf Technology

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PRACTICE

Strategy

Biomechanics

Mental

Fitness & Lifestyle

Trusted Voice in Golf

Trusted Voice in Golf

Originating from the West of Scotland, Ian Fraser has been a transformative figure in the golf industry since beginning his career in 2000. With a passion for both the technical and human aspects of golf, Ian has built a reputation as a trusted leader in club fitting and performance enhancement, working with golfers at every level, from Major Champions to enthusiastic beginners. These experiences helped him forge his signature approach: a commitment to data-driven, personalized solutions that address the full spectrum of golf performance.

As the founder of the Fraser Golf Institute, Ian is committed to a holistic method of player development. He emphasizes six core Pillars of Performance—Biomechanics, Golf Strategy, Mental Preparation, Purposeful Practice, Fitness & Lifestyle, and Golf Technology—to guide golfers on their journey to becoming complete players. Through the Fraser Golf Institute and his popular educational YouTube content, Ian shares his knowledge widely, helping golfers around the world make informed decisions about their equipment and technique.

Ian’s impact on the golf community is profound. As a respected educator, content creator, and consultant, he continues to set new standards in the industry, blending innovation, precision, and an unwavering dedication to helping golfers reach their full potential.

15+

Awards received

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500+

Clients served

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Ian photo

6 Pillars of Performance

Expert Insights

Explore the comprehensive library of videos featuring Ian, where he shares his expertise on golf fitting, equipment technology, and performance improvement.

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